ELINAUT

E L I N A U T

Address
Vennala puthiya Road Thykauv jun, opp. Clearway Appt, Arakkakadavu, Kakkanad, Kerala 682028
Email
mail@elinaut.com
Contact
+91 9567863498

Select Curriculum:

Introduction to Digital Marketing - 1-month Intermediate Digital Marketing - 3 Month Advanced Digital Marketing - 6 month

Target Audience

Beginners with basic computer skills.

Objective

Understand the fundamentals of digital marketing, key channels, and basic strategies for online promotion.

What You'll Learn

80 hours of comprehensive training

20 hours per week

Hands-on practical experience

Industry-relevant curriculum

Expert instructors

Week 1: Fundamentals of Digital Marketing

Introduction to Digital Marketing (4 hours)
- Definition, evolution, and importance in the modern business landscape.
- Overview of digital channels: SEO, social media, email, content marketing.
Market Research Basics (6 hours)
- Understanding target audiences and buyer personas.
- Tools for market research (e.g., Google Trends, SurveyMonkey).
Digital Marketing Tools (6 hours)
- Introduction to Google Analytics, Facebook Ads Manager.
- Basics of website analytics.
Lab: Conducting basic market research and setting up Google Analytics (4 hours).

Week 2: Search Engine Optimization (SEO)

SEO Fundamentals (6 hours)
- On-page and off-page SEO techniques.
- Keyword research using tools like Google Keyword Planner.
Content Marketing Basics (8 hours)
- Creating engaging content: Blogs, videos, infographics.
- Content optimization for search engines.
Lab: Performing keyword research and optimizing a sample webpage (6 hours).

Week 3: Social Media Marketing

Social Media Platforms (6 hours)
- Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter.
- Building a social media strategy.
Social Media Advertising (6 hours)
- Basics of paid ads on social media.
- Targeting and budgeting.
Lab: Creating and scheduling social media posts (8 hours).

Week 4: Email Marketing and Analytics

Email Marketing Basics (6 hours)
- Building email lists and campaigns (e.g., Mailchimp).
- Best practices for email design and compliance (GDPR).
Performance Analytics (6 hours)
- Measuring ROI, KPIs, and campaign performance.
Lab: Setting up an email campaign and analyzing metrics (6 hours).
Capstone Project: Develop a basic digital marketing plan for a small business (2 hours).

Prerequisites

Basic computer skills for the 1-month course; completion of prior modules or equivalent for 3-month and 6-month courses.

Tools & Software

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

SEMrush

HubSpot

Tableau.

Delivery Mode

Combination of lectures, hands-on labs, and project work.

Assessment

Weekly quizzes, lab assignments, and capstone projects.

Certification

Certificate of completion for each module; preparation for industry-recognized certifications in the 6-month course.

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Duration 80 hours
Weekly 20 hours
Level All Levels

Available Curricula

Introduction to Digital Marketing - 1-month

Duration: 1-month

Selected

Intermediate Digital Marketing - 3 Month

Duration: 3-month

Select

Advanced Digital Marketing - 6 month

Duration: 6-month

Select

Course Highlights

Expert instructors with industry experience
Hands-on projects and real-world applications
Flexible learning schedule
Placement assistance

Diploma in Digital Marketing

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