ELINAUT

E L I N A U T

Address
Vennala puthiya Road Thykauv jun, opp. Clearway Appt, Arakkakadavu, Kakkanad, Kerala 682028
Email
mail@elinaut.com
Contact
+91 9567863498

Select Curriculum:

Introduction to Digital Marketing - 1-month Intermediate Digital Marketing - 3 Month Advanced Digital Marketing - 6 month

Target Audience

Learners with basic digital marketing knowledge or completion of the 1-month course.

Objective

Develop intermediate skills in digital strategy, paid advertising, and content creation for effective campaigns.

What You'll Learn

240 hours of comprehensive training

20 hours per week

Hands-on practical experience

Industry-relevant curriculum

Expert instructors

Week 1-3: Advanced SEO and Content Strategy

Advanced SEO Techniques (12 hours)
- Technical SEO: Site speed, mobile optimization, schema markup.
- Link building and SEO tools (e.g., Ahrefs, SEMrush).
Content Strategy (10 hours)
- Content calendars, storytelling, and user-generated content.
- SEO content writing and optimization.
Lab: Auditing a website for SEO and creating a content plan (14 hours).

Week 4-6: Social Media and Influencer Marketing

Advanced Social Media Marketing (10 hours)
- Platform-specific strategies and community management.
- Social listening tools (e.g., Hootsuite).
Influencer and Affiliate Marketing (12 hours)
- Identifying influencers, partnership strategies.
- Affiliate programs and tracking.
Lab: Running a simulated social media campaign with influencers (14 hours).

Week 7-9: Paid Advertising and PPC

Pay-Per-Click (PPC) Advertising (12 hours)
- Google Ads setup, keyword bidding, ad copywriting.
- Display and remarketing campaigns.
Social Media Ads (10 hours)
- Advanced targeting on Facebook/Instagram Ads.
- A/B testing and optimization.
Lab: Creating and optimizing PPC campaigns (14 hours).

Week 10-12: Email, Automation, and Analytics

Advanced Email Marketing (10 hours)
- Automation workflows (e.g., drip campaigns).
- Segmentation and personalization.
Digital Analytics and Reporting (8 hours)
- Advanced Google Analytics, data visualization (e.g., Google Data Studio).
- Campaign reporting and insights.
Lab: Building automated email sequences and analyzing data (18 hours).
Capstone Project: Design and execute a multi-channel digital marketing campaign (10 hours).

Prerequisites

Basic computer skills for the 1-month course; completion of prior modules or equivalent for 3-month and 6-month courses.

Tools & Software

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

SEMrush

HubSpot

Tableau.

Delivery Mode

Combination of lectures, hands-on labs, and project work.

Assessment

Weekly quizzes, lab assignments, and capstone projects.

Certification

Certificate of completion for each module; preparation for industry-recognized certifications in the 6-month course.

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Duration 240 hours
Weekly 20 hours
Level All Levels

Available Curricula

Introduction to Digital Marketing - 1-month

Duration: 1-month

Select

Intermediate Digital Marketing - 3 Month

Duration: 3-month

Selected

Advanced Digital Marketing - 6 month

Duration: 6-month

Select

Course Highlights

Expert instructors with industry experience
Hands-on projects and real-world applications
Flexible learning schedule
Placement assistance

Diploma in Digital Marketing

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