ELINAUT

E L I N A U T

Address
Vennala puthiya Road Thykauv jun, opp. Clearway Appt, Arakkakadavu, Kakkanad, Kerala 682028
Email
mail@elinaut.com
Contact
+91 9567863498

Select Curriculum:

Introduction to Digital Marketing - 1-month Intermediate Digital Marketing - 3 Month Advanced Digital Marketing - 6 month

Target Audience

Intermediate learners or those who completed the 3-month course.

Objective

Master advanced digital marketing strategies, e-commerce, data-driven decisions, and leadership in marketing teams.

What You'll Learn

480 hours of comprehensive training

20 hours per week

Hands-on practical experience

Industry-relevant curriculum

Expert instructors

Week 1-6: Strategic Digital Marketing

Digital Marketing Strategy (18 hours)
- Developing comprehensive strategies aligned with business goals.
- SWOT analysis, competitor research.
E-Commerce Marketing (12 hours)
- Optimizing online stores (e.g., Shopify, WooCommerce).
- Conversion rate optimization (CRO).
Lab: Creating a digital strategy for an e-commerce site (20 hours).
Mobile Marketing (10 hours)
- App marketing, SMS, and push notifications.
- Responsive design and mobile SEO.

Week 7-12: Advanced Advertising and Automation

Programmatic Advertising (15 hours)
- Real-time bidding (RTB), DSPs, and SSPs.
- Advanced PPC and display ads.
Marketing Automation (15 hours)
- Tools like HubSpot, Marketo for lead nurturing.
- CRM integration (e.g., Salesforce).
Lab: Setting up programmatic ads and automation workflows (20 hours).
Video and Visual Marketing (10 hours)
- YouTube marketing, video SEO, graphic design tools (e.g., Canva).

Week 13-18: Data-Driven Marketing and Analytics

Big Data in Marketing (15 hours)
- Using AI for personalization and predictive analytics.
- Tools like Google BigQuery, Tableau.
Advanced Analytics (12 hours)
- Attribution modeling, customer lifetime value (CLV).
- A/B testing at scale.
Lab: Analyzing big data for marketing insights (23 hours).

Week 19-24: Leadership and Emerging Trends

Digital Marketing Leadership (15 hours)
- Team management, budgeting, and ROI optimization.
- Ethical marketing and privacy laws.
Emerging Trends (10 hours)
- AI, VR/AR in marketing, voice search optimization.
- Blockchain and NFTs in digital marketing.
Lab: Developing a trend-based marketing campaign (25 hours).
Capstone Project: Lead a full digital marketing project with team simulation (20 hours).
Industry Case Studies and Certification Prep (10 hours)
- Analysis of successful campaigns (e.g., Nike, Coca-Cola digital strategies).
- Preparation for certifications (e.g., Google Digital Marketing, HubSpot Inbound).

Prerequisites

Basic computer skills for the 1-month course; completion of prior modules or equivalent for 3-month and 6-month courses.

Tools & Software

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

SEMrush

HubSpot

Tableau.

Delivery Mode

Combination of lectures, hands-on labs, and project work.

Assessment

Weekly quizzes, lab assignments, and capstone projects.

Certification

Certificate of completion for each module; preparation for industry-recognized certifications in the 6-month course.

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Duration 480 hours
Weekly 20 hours
Level All Levels

Available Curricula

Introduction to Digital Marketing - 1-month

Duration: 1-month

Select

Intermediate Digital Marketing - 3 Month

Duration: 3-month

Select

Advanced Digital Marketing - 6 month

Duration: 6-month

Selected

Course Highlights

Expert instructors with industry experience
Hands-on projects and real-world applications
Flexible learning schedule
Placement assistance

Diploma in Digital Marketing

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